With over 1.15 billion users, Instagram is a lucrative platform for corporates and brands to use for marketing their products. Instagram is getting increasingly popular with each passing year. A staggering 90 percent of all Instagram account holders subscribe to at least one business account. All kinds of brands make use of Instagram, whether they are consumer brands or B2B brands.
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These marketing tips will help you get the most out of the time and money your business may spend on Instagram.
Make a Business Account
Having an Instagram business account has its advantages over a personal account. You will get access to the following features:
- Secondary and Primary Messaging
- Information for people to make contact
- A call-to-action button
So if you are still using a personal account, you may want to switch to a business account.
Have Clearly Defined Goals
There is a wide variety of marketing tools available on social media platforms. You will be able to make the best use of these tools only when you are aware of what exactly you need them for.
Different marketers may have different objectives for Instagram marketing. Some of those objectives may be:
- Establish an online presence for your brand?
- Enhance brand awareness?
- Generate new sales leads?
- Sell products from Instagram?
- Establish your brand as an industry leader?
You might have all or some of these objectives. However, you should be clear about your objective to ensure your Instagram marketing strategy works out for your business.
Identify Your Target Audience
Before you begin marketing on Instagram, you may want to identify your target audience. A bit of preliminary research will allow you to figure out who you can reach in the best possible manner.
According to market research, most active Instagrammers are in the 18-29 age group. The United States is the biggest market for Instagram. Instagram is more popular among urban residents than rural ones.
However, simply just using Instagram to reach out to urban Americans in their 20s is not enough. You will need to define your target market, so the content you create resonates with them. Having a target market in mind will also come in handy when choosing target options for Instagram ads.
Do Profile Optimization
Your Instagram bio needs to make a good early impression. It should be able to communicate your personality and give a reason for Instagrammers to follow your account. A good Instagram bio should be no more than 150 words.
150 words may seem inadequate for introducing your brand. However, you do get other fields on your profile to demonstrate what your brand is about. These fields will make it easier for people to find you on Instagram. These fields include:
- Name: you get 30 characters
- Username: Also called handle. Up to 30 characters.
- Website: A link to your business website. This can change whenever you want to.
- Category: This is a business feature that conveys what your business is all about
- Contact info: This will tell people how to contact you.
- Button for Call-to-action: This allows Instagrammers to interact directly with your account.
Choose an Appropriate Profile Picture
Your profile picture should be your brand logo. Having such a picture will provide credibility and allow users to see who you are after just a glance.
Instagram profile photos are 110 by 110 pixels. They can be cropped to a circle with a diameter of 110 pixels. However, these photos are stored at 320 by 320 pixels. So make sure the profile picture you upload is 320 pixels by 320 pixels. Otherwise, your profile picture will not look good. If you have a square logo, you will need to zoom out to ensure the entire logo appears in the profile picture.
Make Your Content Visually Appealing
Instagram is a largely visual medium. For your Instagram account to become a hit, it has to have posts that look good. Your photos need to look sharp and be in focus. They need to be taken to well-lit places. If you are using infographics or animations, ensure that they are eye-catching and are easy to read.
Most importantly, your photos need to be compelling. They need to tell a story, otherwise, they will not get the desired publicity and engagement.
Instagram is one of the biggest social media platforms ever. It already has over a billion followers, and this figure is projected to grow higher in the foreseeable future. Your brand is seriously missing out if Instagram is not a part of your marketing strategy. You will miss out on a lot if you are not using a fast internet connection like Spectrum. Dial telefono de Spectrum to learn more about their internet plans.