Posters are some of the most effective marketing collaterals for small businesses. Not only are they useful as a physical medium, but as online as well. Any marketing plan worth its salt will integrate posters as one of the promotional strategies. They are useful for conveying the message in the shortest words with graphical elements that catch the viewer’s eye. But this is only possible if the poster is well designed.
Hiring someone to make a poster is an option but not feasible when you need multiple posters over time and have a limited budget. You can instead create a poster yourself for your small business. Contrary to what you may think, it’s quite easy to do so. In this article, we’ll guide you through the process.
Start With A Template
Although you can start from scratch with a blank page, we recommend using templates no matter your graphics designing ability. The reason is simple: it saves time and energy. Even if you are a master, templates are still the better option here as they minimize the chances of mistakes. You can get these templates from multiple places on the internet, but we recommend using PosterMyWall. They have hundreds of professionally designed small business flyer templates for every purpose.
Browse their collection and see what best suits your business and goals. Once you have the template selected, you will go into edit mode and proceed from there. PosterMyWall also offers an online editor, so you won’t even need to use dedicated software to design your poster.
Add In Logos
Your logo is an integral part of your visual identity. People who look upon you will immediately know about your business, its name, and its niche. Once you have selected your template, start by swapping out the placeholder for your logo. You want to scale it so it’s easily visible but not to the point that it dwarfs everything else. So, experiment and find that balance.
Add In Your Details
Now, you need to add the details regarding your small business. This includes the name, address, the niche you deal in, and other information you want the poster to show. For instance, if you’re making a poster to advertise a deal or discount, that information goes here. Maybe you’re announcing opening a new branch, then that information also goes here.
The rule of thumb here should be to offer information in the least amount of words. But be descriptive enough that it doesn’t leave any details out. So again, you may need to find that sweet spot.
Include A Call To Action
The call to action is the most important aspect of your poster design or marketing collateral. What do you want the target audience to do once they get all the required information? Most likely, you’d want them to utilize the goods and services your small business provides and purchase them. This depends on the kind of small business you have. Some have a physical location, while others operate online, like food delivery services.
A phone number where people can call to get further information is a must. If you have a website or an online store, then that information should also be on the poster. An excellent way to include everything would be to use a QR code that people can scan and receive the information on their phone screens. You can code your phone number and/or website or offer the number separately on the poster and just the website and online store via the QR code.
Finalize And Download
Once everything is done, you may download the poster you made and then use it however you wish. Mostly, you’d print these and put them in different locations you can, or hand them out as flyers to people. But do keep a soft copy of these posters, which you can use online. You can put them up as social media posts, on your website if you have one, or as copies of your emails in case of email marketing.
Conclusion
Designing a poster for your small business isn’t rocket science. Even a professional graphics designer would use a process similar to the one given above. They might use different software, but it’s roughly the same process. We have given it to you in a simple and easy to understand way that you can follow along and design a poster yourself with ease.
